Tuesday, April 11, 2006

Yahoo Bans Use of Trademarks as Keywords for Comparative Advertising [US]

Law Wire reports that Yahoo has modified its editorial guidinelines with the following statement:
On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.
Search Engine Watch has more on the story here.
Rodney D. Ryder

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