Sunday, April 20, 2008

World Intellectual Property Day Theme - Innovation: Respect It

This year’s World IP Day, coming up on April 26, has a theme of Innovation: Respect It.

"A well thought out IP strategy is the backbone of innovation. IP can develop into a significant business asset which often is worth more to a business than all the tangible assets such as factories and machinery combined. If you are in business and you don’t know about the various forms of IP such as patents and trade marks, then you are taking a significant risk."

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