Intellectual Property – Concept to Commercialisation™ is a programme based on my book – Intellectual Property Law – Concept to Commercialisation, published by Macmillan, that focuses on intellectual property law and the specific issues that stem from the effective management and commercialisation of intellectual property. The process aims to provide grassroot workers and innovation mangers with an understanding of the major principles and approaches to generating revenue from and valuing intellectual property.
The programme will include many significant issues that are associated with intellectual property risk management. These include: the selection of intellectual property to be commercialised, risk management, brand management, corporate governance, employee compensation and rewards and negotiation principles. The focus is holistic and focussed on traditional and non-traditional methods of revenue generation with particular focus on licensing, franchising, transfer, structuring and venture capital.
The programme will include many significant issues that are associated with intellectual property risk management. These include: the selection of intellectual property to be commercialised, risk management, brand management, corporate governance, employee compensation and rewards and negotiation principles. The focus is holistic and focussed on traditional and non-traditional methods of revenue generation with particular focus on licensing, franchising, transfer, structuring and venture capital.
Rodney D. Ryder
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