Tuesday, March 28, 2006

Intellectual Property Issues in Advertising

Advertisements are common targets for infringement lawsuits. "If you are not cautious, you can lose your IP rights or be liable for infringement of the IP rights of others," writes Lien Verbauwhede in the January 2005 issue of WIPO's SME Newsletter.
His conclusion? "As with any undertaking, prevention is better than cure. Before launching an advertising campaign, businesses should have it ‘cleared’ or approved, both from a general legal perspective and from an IP perspective."

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